Understanding the culture of the markets
To gain genuine intercultural competence, a comprehensive understanding of one’s own origins and the cultural background of one’s counterpart are indispensable. With the objective of measurably increasing the utilization of the potential in multinational work groups, we have developed modular training offers for cultural sensitization and country-specific preparation, which go beyond a superficial “Don’t offer alcoholic drinks to an Arab!”

Here, interested parties learn how to develop a sense for the added value of multicultural teams and how to identify, formulate, and resolve misunderstandings arising from cultural reasons. Each offer builds didactically and methodically on the content of the previous offer, and comprehensive practical exercises help to quickly transfer the knowledge gained into reality.
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