If you work in international teams, or maintain regular contact with foreign suppliers, then you know, from your own opinions, how complicated the bridging of cultures can be: in addition to the language barrier, the different cultural context, in particular, leads repeatedly to confusion. Therefore, looking up and being acquainted with the table manners and greeting ceremonies of the counterpart before beginning the teamwork is of little use so long as different mentalities are the cause of friction.

Cultural diversity coupled with mutual understanding can bring noticeable gains to a company. And not only with regard to the atmosphere, but with measurably better performances. Because different socio-cultural backgrounds also always involve different competences that can complement each other to achieve a goal. Because a wider mental horizon leads to more creative solutions. And, quite simply, because international teams develop the best international solutions.